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Did you know that Estonia will be one of the most attractive Eastern European countries for doing eBusiness in the coming years? Are you interested in finding out which other Eastern European countries have the greatest eBusiness potential? Our eMarketing experts have conducted an Eastern European eCommerce research study and are happy to share their findings. Looking for ways to increase your conversion rates? Improved shopping cart capabilities based on Ajax technology can help. When IT and businesses converge, enterprises can capture the added value of Web 2.0 applications. The result: Better usability → Ease of use → Fewer break ups. We have created Shopping Cart 2.0 to let you leverage the full potential of Web 2.0. Find out how this can help boost conversion rates. The current trend towards selling software by subscription continues at full force. Have you thought about integrating Subscription Management for your digital products? We will show you how to sell subscriptions and initiate service activation. Our mission for you: Accelerate your eSales in the Digital Marketplace. Let’s continue to conquer the digital marketplace and sell where your customers are – online shopping, anywhere, anytime.
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1 Best Practice: Research I eCommerce in Eastern Europe Countries asknet has conducted an eCommerce research study on Eastern European countries, examining the conditions, prospects, and overall eBusiness readiness in Eastern Europe. eBusiness in Eastern Europe is poised for explosive growth. All the countries studied share certain features: They are positioned between developing countries and advanced economies and they struggle in many ways with the legacies and remainders of socialist political systems, economic policies, and business practices. The report begins with a brief overview of global eBusiness and a widely accepted model for measuring a country’s eReadiness. It then examines how well our focal countries are positioned to support eBusiness. After careful consideration, only few countries warranted further research. The countries under study have many similarities, but understanding their differences in adopting eBusiness should help determine their position and the way in which the countries may proceed in establishing their positions in the Information Age. Many factors influence Internet usage and global eCommerce. Some are specific to the Internet, including online penetration, telecom infrastructure, type of connectivity, and main places of access (private homes or public places). There are also political, economic, and cultural issues related to the Internet that are specific to each country. The eReadiness of the countries is examined according to six main categories:
Several facts about the definition of Eastern Europe should first be mentioned. There is no consensus about what nations make up Eastern Europe. Depending on the source, different countries are included; sometimes its borders are determined more by culture than by clear and precise geography. Throughout history, and to a lesser extent today, Eastern Europe has been characterized by certain cultural, religious, economic, and historical features that have made it distinct from Western Europe and other regions. For the purposes of this study, the following countries are considered to belong to the region: Belarus, Estonia, Latvia, Lithuania, Ukraine, Albania, Bulgaria, Bosnia and Herzegovina, Croatia, Serbia, Republic of Macedonia, Romania, Montenegro, part of Turkey, part of Russia, Czech Republic, Hungary, Poland, Slovakia, and Slovenia. To learn more about Eastern Europe and how to succesful approach those markets, please send an eMail to marketing@asknet.com.
2 What is the asknet Answer to Web 2.0? Shopping Cart 2.0 Better usability → Ease of use → Fewer break ups → Higher conversion rates. Nine Web 2.0 Tools that can boost eCommerce Sales (Gartner Report, April 2008) “eCommerce sites must continually adopt new technologies to boost online sales. Web 2.0 tools that run off of the Ajax platform can help. When IT and businesses converge, enterprises can capture the added value of Web 2.0.” asknet Shopping Cart 2.0 is based on Ajax technology. We have created a new eCommerce solution with unique features and crisp design. Shopping Cart 2.0 provides better usability in your online shop with fewer break ups, resulting in higher average sales per order and more satisfied customers. Enjoy a sensational new shopping experience with Shopping Cart 2.0. The asknet solution offers transparency thanks to a streamlined, one-page shopping process. The user receives clear instructions in the form of highlighted popup windows, making for easy data entry. Customers are not frustrated by information overload – forms for entering billing address or payment details are displayed only when needed. Faster response is another advance offered by Shopping Cart 2.0. The following improved features combine to deliver better sales:
Example: Input assistance for better usability. Click here! asknet Shopping Cart 2.0 References
Software publishers are thrilled to be able to reach out to a new market of online buyers. To receive the asknet Shopping Cart 2.0 PDF or schedule an online or live demo, please send an eMail to marketing@asknet.com or contact your account manager. 3 Subscription Management and Recurring Billing The subscription business model was pioneered by magazines and newspapers, but it is now used by a myriad of businesses. Rather than selling products individually, a subscription sells periodic (monthly, yearly) use of or access to a product or service. Thus a one-time sale of a product becomes a recurring sale and builds brand loyalty. Worldwide revenue associated with subscription software licenses and services is on an upward swing. The software industry is moving toward subscription-based licenses and hosted applications as they have more advantages than pay-once, run-forever perpetual licenses:
The asknet subscription module includes: Recurring Payment Recurring or automatic billing is a standard part of asknet’s subscription module. Automatic billing is available for credit ca transactions. After the initial subscription purchase, the customer is given access to the product or service for a specified amount of time or usage period. What should you consider when you set up subscriptions? There is a clear tendency in the market: Many publishers are moving towards adding subscription models to their product line. The following set of questions is an extract from our Subscription Management Checklist and will help you to set up a new subscription model or use best practices to optimize an existing subscription model. a. Basic Topics and Questions to Consider for a Subscription Product or Service b. Notifications and Messaging
c. Recurring Payment
d. Subscription Management and Administration
Example: Subscription management by F-Secure. Click here! To receive the asknet Subscription Management PDF or schedule an online or live demo of the asknet Subscription Management process please send an eMail to marketing@asknet.com or contact your account manager. 4 News about asknet I Pressroom
5 Events I Meet asknet at industry events November 8-9, 2008 I ESWC – the European Software Conference for the Independent Developer and the ISV-Industry I Berlin. Germany asknet Inc. president Aston Fallen will give you insights in “How to increase your conversion rate in the digital marketplace” at ESWC.
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